How we encoruaged millions of new parents to trust Sakura with their little ones

Sakura Bloom approached Lytehouse to strategize and cast influencers to promote their Scout product line with the goal of driving conversions. They came to us with the creative concept developed by their team internally, explicitly asking that influencers who are a part of this campaign have a story to tell about their unique journeys toward parenthood.

Lytehouse cast a unique set of influencers to bring the brand’s unique background to life through their authenticity and creativity. We worked closely with each creator to help them take a deeper look into their experience as a parent, ensure the product was positioned properly, and seamlessly integrate the brand’s ethos and values into their day-to-day.

We contractually required the influencers to grant us whitelisting access via Facebook to their Instagram content to amplify the campaign. Additionally, the client was able to share their channel audiences so we could target their followers, website visitors, and customers during the process.

Lytehouse provided Sakura with in-depth benchmark reporting throughout the campaign to ensure we were on track to hit the campaign KPIs. The final report focused on the strengths and weaknesses of the campaign, an in-depth dive into the influencers’ analytics tracked throughout the program, and a scalable strategy to proceed for future campaigns.