Getting 5 million people to think about this coffee machine for their Mother’s Day gift

A coffee machine brand approached Lytehouse to raise awareness and drive consideration surrounding a Mother’s Day promotion for $40 off their latest machine.

For this particular campaign, we were able to use key insights from previous programs we’ve worked with the client on and by doing so, we re-activated top-performers while simultaneously casting new, on-brand talent to post and drive consideration on behalf of the brand. Supplementary to their Mother’s Day-themed content, we contracted influencers to provide unique assets for the brand’s usage showcasing a well-decorated coffee drinking moment focused on the brand and their newest machine. Most notably, we drove 1.5x the expected link clicks and surpassed reach and impression benchmarks.