Reigniting a spark for summer fashion staples for millions post-quarantine

Tally & Fin approached Lytehouse to promote their new fashion arrivals with the goals of increasing brand awareness and driving traffic to their e-commerce site.

Knowing this was the time when consumers were revamping their wardrobes after quarantining for so long, Lytehouse knew this was the time to promote trending summer staples. We cast various micro to mid-tier influencers to act as brand ambassadors to build brand awareness and encourage sales on Tally & Fin. From there, we amplified influencer content to reach a broader, hyper-targeted audience and maximized return.

Lytehouse worked to provide Tally & Fin with in-depth benchmark reporting throughout the campaign to ensure we were on track to hit the campaign KPIs, as well as one comprehensive report following campaign close. Through discount codes, the client was able to closely track top performers and use that as a benchmark for who to continue working with as a brand ambassador.