Inspiring a million Californians with the rush of cool, iced coffee

For the August 2020 launch of a new coffee product for a CPG brand, Lytehouse developed a targeted influencer marketing strategy aimed at generating awareness and sales conversion in California.

Lytehouse developed a creative strategy to challenge influencers with a large California-based audience to share moments that make them the happiest—enhanced with the new coffee product—in front of famous landmarks that make the Golden State what it is. We contracted a variety of micro to mid-tier Millennial and Gen Z influencers to serve as brand ambassadors and amplified their content to reach a wider, hyper-targeted audience and maximize return.

Lytehouse worked to provide the brand with in-depth benchmark reporting throughout the campaign to ensure we were on track to hit the campaign KPIs, as well as one comprehensive report following campaign close. The report focused on the strengths and weaknesses of the specific campaign, and an in-depth dive into the influencers’ analytics tracked throughout the program, along with a scalable strategy to proceed for future campaigns.