How we utilized strategic ambassadors to quench the thirsts of 26 million people

A water brand approached Lytehouse for a strategy and execution plan to drive brand awareness and relevancy within the wellness and fitness/lifestyle space.

Lytehouse developed a three-pronged influencer approach through a 6-month program, allowing the brand to reach various demographics while targeting a wide range of consumers. By casting a range of mid-tier, micro, and nano talent to act as brand ambassadors, support talent, and gifted talent, the program allowed for a waterfall effect, creating hype around the water brand, which successfully achieved their goals.

We ideated and pitched a creative concept that aligned with the brand’s tagline and brand positioning. As a slew of environmental factors can throw our physical, spiritual, and mental health off-balance like work-related stress, today’s political climate, or even social media, our program tasked influencers to show us how they stay balanced in the midst of it all with the help of the water brand.

All benchmarks were exceeded throughout the ambassador program. Most notably, paid engagement results were over 18x higher than expected, and while we did not optimize for link clicks for this program, we netted out with a total of 59K clicks.