3 Benefits of Working With An Influencer Agency On Retainer
As you build out your brand’s influencer marketing strategy and consider amping up efforts, you may consider hiring an agency like Lytehouse on retainer.
Having an influencer agency on retainer means access to a dedicated team that can assist with strategy, casting, execution, reporting, and scalability on an ongoing, on-call basis. From one-off castings to nimble strategy-led programs, an agency retainer provides ongoing support.
Here are some reasons why you should consider hiring an agency on retainer:
1) Access team expertise whenever needed.
Agencies like Lytehouse are staffed with influencer marketing experts who have unparalleled industry knowledge and experience. Whether you need help building out your year-long strategy or simply have a question about the latest Instagram update, an agency on retainer can answer questions and provide insight on questions big and small.
2) Receive dynamic data analysis.
Hiring an agency on retainer cuts down on the time-intensive process of onboarding and reviewing previous data. Partnering with an agency like Lytehouse for a long-term retainer allows the agency to access campaign data and provide you with data-based feedback and recommendations for the next campaign.
3) Build up your influencer database.
Agencies have strong connections with influencers (especially one like Lytehouse which has a sister influencer management agency, Socialyte!) that your brand may not have the bandwidth to cultivate. With the agency team at the ready and familiar with your long-term marketing needs, the agency can establish a robust list of influencer partners for upcoming campaigns, whether that’s a one-off partnership or long-term ambassadorship.
Want to work with Lytehouse on retainer? Let’s chat.