The Main Advantages of Working With An Influencer Agency
Brands are investing more into influencer marketing than ever before, which means scaling up the marketing strategy and spending more resources planning, executing, and reporting campaigns.
Harness the expertise of a full-service agency.
Brands are investing more into influencer marketing than ever before, which means scaling up a marketing strategy and spending more resources planning, executing, and reporting campaigns. Below are 3 reasons why we recommend working with an influencer marketing agency like Lytehouse to facilitate your influencer marketing campaigns:
1) Agencies have fostered strong influencer relationships.
Agencies like Lytehouse have worked with a wide range of influencers of every following size and niche, with a database of thousands and the inside scoop on past campaign performance. We can assess your campaign goals and efficiently pair your brand with the right influencer partners, saving you countless hours of sifting through influencer profiles and wondering if they’ll get the job done.
2) Agencies can offer key learnings.
We are constantly monitoring campaign performance and assessing the data, utilizing a suite of analytical tools to provide brand clients with actionable insights along the way. With our years of insider knowledge, we can assess performance and help you recalibrate for the future, providing your team with key learnings that will make the next campaign even more successful than the last.
3) Agencies have full-time staff to quickly scale up campaigns.
Influencer campaigns are dynamic and ever-evolving. As you scale up your influencer programs, you’ll want to have an on-call team to help you quickly and effectively scale up your campaigns so that you can achieve your goals in our rapidly-changing space of digital media.
Want to work with Lytehouse on your next influencer campaign? Let’s chat.
3 Benefits of Working With An Influencer Agency On Retainer
Having an influencer agency on retainer means access to a dedicated team that can assist with strategy, casting, execution, reporting, and scalability on an ongoing, on-call basis.
As you build out your brand’s influencer marketing strategy and consider amping up efforts, you may consider hiring an agency like Lytehouse on retainer.
Having an influencer agency on retainer means access to a dedicated team that can assist with strategy, casting, execution, reporting, and scalability on an ongoing, on-call basis. From one-off castings to nimble strategy-led programs, an agency retainer provides ongoing support.
Here are some reasons why you should consider hiring an agency on retainer:
1) Access team expertise whenever needed.
Agencies like Lytehouse are staffed with influencer marketing experts who have unparalleled industry knowledge and experience. Whether you need help building out your year-long strategy or simply have a question about the latest Instagram update, an agency on retainer can answer questions and provide insight on questions big and small.
2) Receive dynamic data analysis.
Hiring an agency on retainer cuts down on the time-intensive process of onboarding and reviewing previous data. Partnering with an agency like Lytehouse for a long-term retainer allows the agency to access campaign data and provide you with data-based feedback and recommendations for the next campaign.
3) Build up your influencer database.
Agencies have strong connections with influencers (especially one like Lytehouse which has a sister influencer management agency, Socialyte!) that your brand may not have the bandwidth to cultivate. With the agency team at the ready and familiar with your long-term marketing needs, the agency can establish a robust list of influencer partners for upcoming campaigns, whether that’s a one-off partnership or long-term ambassadorship.
Want to work with Lytehouse on retainer? Let’s chat.