4 Ways To Use Instagram Guides
Extend your brand identity and partner with influencers to make the most of your Instagram profile.
We’ve laid out the basics of Instagram Guides. Now it’s time to discuss some applications for this feature of Instagram. We find Instagram Guides so valuable because they provide a number of ways for you to build out your brand identity, share products, and provide information about your company, all without users having to leave the Instagram app. Frictionless brand experiences are essential to converting viewers into customers, so the more they can access in a centralized location, the better.
How Can You Use Guides In Your Next Instagram Campaign?
1) Curated Shopping Picks
Product Guides are a great way to showcase your brand’s latest collections, curate best-sellers, or display influencer favorites. If your brand has an Instagram Shop, a Product Guide will help encourage social media followers to shop your brand with ease. You can also add photos, either from your account or from another user’s, and tag shoppable items below it as a clickable, shoppable catalog that lives within your Instagram profile.
2) Mini Blog
Influencers have been turning to Instagram Guides as a way to write out mini blog posts that can live on the Instagram platform rather than a separately-hosted website. The ability to combine text and imagery allows for powerful storytelling, and for smaller accounts that are unable to include swipe-up links in their Instagram Story, they can share a clickable preview of their Guide and drive readers.
For brands, a blog-style Guide could highlight user-generated content, share inspiration imagery for the latest collection, or feature interview questions with team members or interesting individuals who relate to your brand’s ethos.
3) Travel Guide
Places Guides are so helpful in creating travel and location-based recommendations for your audience. This could include a guide to a far-off locale that’s influenced your brand, a list of local recommendations where your brand headquarters are located, or anything else related to destinations near and far.
4) Tips & Tricks
A great way to utilize Guides is as a visual FAQ. What do people want to know about your brand? Are there secrets to making the most of your product? Different ways to wear or experience items? You can use Instagram Guides as a place to centrally store different Reel and IGTV tutorials, answer frequently asked questions, and provide expert tips on making the most of your product.
No matter how you decide to implement Guides into your Instagram marketing strategy, we see this as a perfect opportunity to partner with influencers to develop innovative Guide content. Whether they’re sharing the must-have products from your brand or showing your followers through a tour of their hometown, Guides present a unique way to extend your brand and find creative partners to help curate the content.
Ready to work with influencers on an Instagram Guide? We can help pair you with the perfect creators.