Monitoring KPIs and Determining Success in Gaming Influencer Campaigns
Now that you know why brands are getting into gaming-centric campaigns (more on that here) let’s discuss how you can track campaign performance and find success in the space.
Gaming influencer campaigns are often geared towards brand awareness and brand affinity among an increasingly valuable audience; however, they are now also being leveraged for product purchases, launches, and user acquisition.
The Key Performance Indicators to Track for Gaming Campaigns
Average Concurrent Viewers (Avg. CCV): The average viewership at a given moment throughout the stream
Peak Concurrent Viewers (Peak CCV): The highest level of concurrent viewership reached during the stream
Unique Viewers: How many unique viewers engaged with the stream
Views: Impressions of the stream
The best way to guarantee your influencer campaign in the gaming space is a success is by partnering with influencers who are passionate about the brand partnership and enthusiastic with their audience. That energy will translate to higher audience engagement.
How Brands Can Engage & Find Success
Brands have the opportunity to activate alongside creators in a depth of ways, including sponsored streams and live-streamed events, VODS and long-form series, and short-form videos on TikTok and Instagram. The brands prioritizing these areas are finding more ways to creatively own the gaming scene alongside creators.
A big trend has been the creativity and ownership of esports content by the creators themselves. From creator tournaments like Ludwig’s Fortnite Mondays, live-streamed series like OTK’s series Schooled, and big stunts and challenge videos with influencers like Mr. Beast and PrestonPlayz, gaming creators are often at the heart of today’s innovations.
It’s worth noting that while production quality is an important factor to consider, the true keys to success in content include showcasing personalities, bringing creators together, and telling entertaining, organic-first stories.
Have questions about launching a gaming campaign? We can walk you through the whole process. Get in touch.