May is Asian American and Pacific Islander Heritage Month

The Asian American and Pacific Islander (AAPI) community has experienced an extremely difficult year, with a 149% increase in hate crimes in 2020 that stemmed from anti-Asian sentiments related to the coronavirus pandemic.

With May being Asian American and Pacific Islander Heritage Month, it’s an important moment to reflect on how we can all do better to support and represent AAPI individuals, not just during this month but all year long.

Representation in media and marketing alone won’t directly solve the racism that the AAPI community experiences, but it can help. Show your support by partnering with AAPI influencers and donating to organizations that support the AAPI community. As Lytehouse continues to push for diverse representation in its casting of influencers, we encourage you to take a similar pledge and commit to representing and lifting up diverse voices and faces in your brand marketing.

We've created a one-sheet with key statistics about the AAPI community as well as ways to support the community, including quotes from AAPI influencers on our sister agency Socialyte's roster. Together in our industry, we can make a difference.