Socialyte Releases Action Plan to Address Inclusion, Diversity & Equity
Socialyte is committed to creating an environment that celebrates diversity, equity, and inclusion, both within our own workforce and with our greater community of influencers and brand partners. We understand that this must be a constant goal of ours, and have implemented an action plan to ensure we hold ourselves and our partners accountable:
We are engaging a diversity coach. We hold a responsibility to the employees at our company, our creators, and audiences that our campaigns reach. This advisory position will ensure greater diversity in our hiring practices, company culture, and the creators we engage.
We are putting our money where our mouth is. We are donating to organizations that have been recommended and supported by the #BlackLivesMatter movement.
We are creating a diversity, equity, and inclusion committee. The purpose of this committee is to keep us aware, educated and, most importantly, accountable. It will consist of our Black and diverse community of creators in order to have much needed conversations – however difficult – about racial disparity within our industry. We have already begun outreach to creators about participation, and are excited to share more soon.
We are not working with brands that have stood in silence. We uphold our statement posted on May 31, 2020. We will confirm that every single one of our clients and every brand we work with have not been silent on this issue, and are aligned with and supportive of the #BlackLivesMatter movement.
We remain committed to pay equality for our creators and will hold our brand partners accountable. Moreover, we are providing transparency to our creators into payment issues with our brand clients. We are changing our internal systems so that creators will have further insight into payment statuses and are encouraged to address any and all concerns directly with their individual talent managers along with our accounting department or with me.
We are passing on the knowledge we have and will continue to gain in order to educate decision-makers in our industry. Our Brand Partnerships Team is putting together a plan for our brand clients to encourage diversity in castings and campaign strategies.
