Activating fashion influencers to highlight exclusive sunglass styles and drive website traffic

Michael Kors came to Lytehouse with the challenge of casting fashion influencers to promote Michael Kors’ new exclusive styles with Sunglass Hut with the goal of driving traffic directly to SunglassHut.com.

Lytehouse cast 7 macro and mid-tier fashion influencers known for their stylish content and tasked them with creating Instagram photo and story content that showcased how they styled the exclusive sunglasses for spring, all while taking into account the unique considerations of promoting fashion accessories amidst a pandemic. 

The resulting post and story content emphasized the simple pleasures of rediscovering home towns and outdoor locales through new lenses, literally, and dressing up with a chic pair of sunglasses to complete the ensemble. The aspirational fashion content inspired viewers in a time when fashion escapism was welcome, and the influencers drove their audiences to shop for their own pair of Michael Kors sunglasses at Sunglass Hut by providing swipe-up links in story content, positioning Sunglass Hut’s website and stores as the go-to destination for the latest sunglass styles from Michael Kors.