Reaching 37 million travel enthusiasts with an always-on approach

In 2020, a digital hospitality company approached Lytehouse to develop an ongoing influencer program to drive brand awareness, positive sentiment and amplify key messaging and brand moments.

Lytehouse built the evergreen program from the ground up. Lytehouse worked with the team through consistent communication to fully strategize and execute a multi-tiered, multi-blogger approach.

The program includes a steady drumbeat of ongoing social content created by macro, mid-tier, and micro-influencers promoting the brand’s core offerings. At the end of each quarter, the Lytehouse team uses key learnings, top performers, and overall benchmarks to continuously scale the program for the next quarter. Pending the brand’s feedback, we present nimble strategies to pivot and executed them as we see fit to better reach key performance indicators.