4 Reasons Why You Should Book Influencer Ambassadors

We find that influencer ambassadors are crucial to brand marketing success and encourage you to seek out influencers who can serve as your trusted brand advocates.

1. Establish Continuity In Your Marketing

Ambassadorships form long-lasting relationships with influencers and develop marketing partnerships that can last months or even years. This allows you to integrate your brand into the influencer’s everyday life, telling a story through multiple rounds of posts and establishing brand familiarity with the influencer’s audience in the process. Continuity in marketing increases the likelihood of audiences purchasing a product, as the continued presence of the brand in an influencer’s content establishes trust and long-term loyalty.

2. Continue Relationships With Top-Performing Talent

If you are unsure of who to cast as your influencer ambassadors, look to top-performing talent from previous campaigns. Short-term partnerships are a great way to test the waters with different influencers, but once you have done so and have found the influencers who can effectively market your brand to their audience, you should prioritize working with them on a large-scale, long-term basis. These are your tried-and-true influencers. Booking them as ambassadors elevates the partnership and will likewise further elevate the content they produce.

3. Save Budgets With Cost-Efficient Package Deal

Long-term partnerships come with a larger upfront cost since they include several rounds of posts, but influencers will often offer multi-post partnerships at a discounted rate per post. For brands looking for the most cost-effective way to book influencers, we advise that it is more cost-efficient to book 10 influencers for 10 posts each than it is to book 100 influencers for 1 post each, and you will likely see better results in the long run, as well.

4. Experiment With New Platforms & Post Types

Multi-post partnerships allow you to experiment with different platforms and get creative with post types throughout the program. Leave room in your creative briefs and contracts to test out secondary social media platforms beyond your primary platforms and try out formats that stray from your typical marketing styles. You can lean on your influencers as creative collaborators, letting them brainstorm fun ideas that will make the content their own. With time and many posts to work with, you have the freedom to have some fun with the branded content your influencers put out.

4 Reasons Why Brands Are Getting Into Gaming Marketing

The old cliché that gamers are either male kids with no purchasing power or social misfits still living in their mothers’ basements is long outdated: we've seen a 79% increase in sponsored streams on Twitch and YouTube, and there's a big reason why.

The fact of the matter is that gaming cannot be ignored. The gaming industry is projected to reach a value of $175 billion in the United States this year, with 227 million gamers in the United States in 2021 according to a study from the Entertainment Software Association. As it pertains to the world of influencer marketing, gaming influencers are incredibly popular, with 1 in 10 adults worldwide following at least 1 gaming influencer according to a study from market research company YouGov, and amongst teens in the United States, gaming influencers are the second-followed influencer type behind music personalities. 

Beyond the high usership, gaming audiences are highly engaged with the content they consume. 30 million people are tuning in to Twitch to watch live gaming content on a daily basis, there were over 800 million gaming-specific tweets in Q1 2022 alone, and the gaming spend is expected to exceed a record-breaking $200 billion this year. Across watching games, talking about gaming, and spending on games, a new kind of fan experience is being forged through this industry.

And while we are discussing gaming today, platforms like Twitch, YouTube Gaming, and Facebook Gaming have found success beyond video game live streams, with plenty of popular creators hosting cooking streams, conversational chats, and other lifestyle streaming content. The possibilities of activating within the gaming community are essentially endless.

1) Young Audience Demographic

With 38% of gamers falling between the ages of 18 to 34, the gaming space is ideal for reaching Gen-Z and young millennial consumers. It is also more gender-balanced than many assume, with 41% of gamers in the US identifying as female in 2021, meaning gaming is a great space to reach young consumers of all genders.

2) Hyper-Customization

There are significant levels of creative concepts and executions that can be pursued, especially compared to the established sponsorship formats of traditional sports, music, and film. Gaming integrations go beyond purely media and product placement, and into owned events, gamification, and experiential content. 

3) Audience Engagement

Creators on platforms like Twitch have subscribers that can pay a monthly fee for access to exclusive content, meaning that they have truly opted into the creator’s content and are more likely to engage with it, including branded content. Partner with gaming influencers who have a strong subscriber base if you wish to see high engagement and conversion rates.

4) Depth of Opportunity

While streaming apps like Twitch are dominant in the world of gaming influencers, influencers in the space activate across social platforms, including YouTube, Twitter, Instagram, and TikTok, allowing for brands to develop powerful omnichannel campaigns that reach varied audiences.