7 Places Where You Can Amplify Influencer Content
Most brands spend the majority of their amplification efforts on Meta-owned properties Facebook and Instagram (and if you need some tips on Facebook amplification, we have those), but there are a number of platforms that allow amplification.
Expand your amplification strategy. Expand your campaign reach.
Most brands spend the majority of their amplification efforts on Meta-owned properties Facebook and Instagram (and if you need some tips on Facebook amplification, we have those), but there are a number of platforms that allow amplification:
1) TikTok
Brands on TikTok can amplify and whitelist influencer content to run as video ads. They can also boost brand-posted content to target audiences.
2) Pinterest
While Pinterest doesn’t support the option to whitelist influencer content at the moment, brands can run photo, video, shopping, and carousel Pins as ads.
3) Twitter
Twitter’s Promoted Ads feature allows brands to promote Tweets to specific audiences (these Tweets don’t have to show up on the brand’s profile). Brands can also whitelist Influencer content to create Promoted Ads that appear from the influencer’s handle.
4) Snapchat
Snapchat supports a number of advertising options, including pre- and mid-roll ads, branded filters and lenses, story ads, and catalogs.
5) LinkedIn
LinkedIn provides a number of advertising options, including image, video, carousel, and event ads, as well as message ads and pre-filled forms for lead generation.
6) YouTube
YouTube allows brands to run pre-roll and mid-roll video ads.
7) Hulu
Hulu has recently launched the Beta for their self-service advertising platform, allowing brands to set target audiences and market video content during Hulu content ad breaks.
Now that you know where you can amplify influencer content, let’s work together to strategize your next influencer marketing campaign. Get in touch with us here.