4 Ways To Use Pinterest For Marketing
Pinterest is a valuable marketing tool that most people overlook when planning out their social marketing strategies. Users employ Pinterest as a visual search engine of sorts, making it easy to grab potential customers with eye-catching photos, videos, and visual resources.
From a marketing standpoint, the strong performance of “evergreen” content and ability to highlight products and services in a visually appealing way makes Pinterest a great way to build long-lasting customer relationships and showcase your brand’s unique qualities and value to consumers.
Wondering how you can get started with turning your brand’s Pinterest into a strong lead generator? First, don’t forget to set up a Pinterest Business account so you can track your analytics, then keep reading for 4 ways to get “pinning” and build out your Pinterest marketing strategy!
1. Share Educational Resources
Many users look to Pinterest as a research platform to find valuable resources. Whether they are looking for fashion inspiration, a new recipe to try, or tips on building their business, Pinterest users are searching for content that educates. Tap into this by “pinning” educational content that relates to your brand. This could be anything from recipe ideas featuring your food products, or how-to-style graphics highlighting your latest clothing collection, or showcasing all the uses for your inventive new product. You can even upload dynamic video pins that will catch the attention of viewers scrolling through their feeds. However you can, highlight the value of your product through tutorials and inspiring images and video.
Key tip: vertical photos perform best on Pinterest, and photos with informative text overlays are optimal for highlighting blog posts or articles. When uploading a Pin, you can crop your images to Pinterest’s recommended dimensions, add text overlays, and even create slideshows.
2. Highlight Bestsellers To Drive Traffic
One of the best things about Pinterest is that the platform makes it easy to link photos directly back to your site, so you can create a board (or multiple!) to highlight bestsellers and new arrivals on your profile. You can also create shoppable product pins to drive sales (this handy guide will walk you through it).
Don’t forget to add titles and descriptions to your pinned images so that they are easily searchable. Think about the keywords you might type in as a Pinterest user that could lead you to find your product to maximize searchability. You can even use hashtags in your pin descriptions, too!
3. Utilize User-Generated Content
Just like you are able to build out your brand’s Instagram with user-generated content, pinning UGC is a great way to highlight different ways customers utilize your products. Within the description, you can identify what product or products the user is showcasing in the photo.
Because UGC is organic and natural-looking, discerning Pinterest users may gravitate towards UGC over branded product content. By featuring both on your Pinterest, you’ll be able to attract users who otherwise might overlook your pinned content.
4. Start Running Data-Driven Ads
As mentioned above, be sure to set up a Pinterest Business account (it’s free!) so that you can start running Pinterest ads. We recommend building out your Pinterest profile and boards with organic content first so that you can take a look at your analytics and determine the types of content that perform best on the platform.
Do simple product photos drive a lot of traffic back to your site? Or are most users interested in creative, beautiful photos that feature your product and inspire? Identify the types of content that perform best and think about key metrics. Are impressions the most important metric, or is the click-through rate more valuable for your brand’s success? Asking yourself both what your followers value and what your brand measures as success will help streamline your Pinterest ad strategy.
Need help identifying your key analytics and developing powerful Pinterest ads? As experts of data-driven marketing, we’re here to help!