3 Ways To Maximize Influencer Campaign Success
You’ve spent valuable time and money on your latest influencer campaign. Now it’s time to make the most of it.
Here are 3 ways that you can maximize the results of your influencer marketing campaigns.
1) Secure Usage Rights For Brand Channels
You’re already contracting influencers to create content on behalf of your brand, why not utilize that content for brand-owned channels and digital ads as well? Internet-savvy consumers tend to prefer influencer-created content over branded imagery, so utilizing influencer-created content can help increase clicks and sales conversions. Note that usage and amplification may increase an influencer’s fee and should be discussed in the contracting phase of a campaign.
For more on using influencer content on brand channels, check out this blog post.
2) Strategically Amplify Influencer Content
The right content amplification strategy is the secret to a successful influencer marketing campaign. Whitelisting (which we break down in detail here) can extend the reach of your campaign beyond just an influencer’s existing audience, exposing your brand to new, like minded users who may also be interested in your brand. In addition to targeting lookalike audiences, you’re able to customize copy, imagery, and calls-to-action for whitelisted posts, ensuring that you can achieve a number of KPIs and test out different strategies until you find the perfect formula.
3) Re-Partner With Successful Influencers
When you find an influencer partner who exceeds campaign expectations, it’s time to brainstorm the next partnership! As the industry becomes more saturated, finding and fostering strong relationships with influencers will become essential to long term success. Continuous partnerships will also help build trust with the influencer’s audience, as they’ll see the influencer returning to your brand time and time again and be encouraged to do the same. Join forces with your best influencers to help support new launches and marketing initiatives on a regular basis and utilize them as brand ambassadors.
Let’s plan your next influencer marketing campaign together so we can ensure all your goals are met. Connect with us here.