How To Activate Local Influencers
We often think about influencer marketing on a macro scale, where campaigns reach hundreds of thousands of people and benefit national and even global marketing efforts, but influencer marketing can be just as powerful when applied to local businesses as well.
Local influencers and public figures may not have as large of followings as celebrity influencers, but they can provide niche expertise and appeal to local audiences in an authentic way more than any celebrity ever could.
Restaurants, boutiques, and other small businesses can partner with local influencers to get the word out about the business and turn social media postings into conversions, whether that’s in-store visits or purchases.
When searching for the right influencers to partner with, you will want to find influencers who post content that is relevant to your business and who live in or near your area. If your business requires in-person patronage or doesn’t have an e-commerce platform, micro influencers with smaller but more localized followings will be the best partners for your campaign, as they typically have a high following from their own area. This means that the majority of their followers will be interested in learning more about your business and actually able to support it.
Aside from appealing to a localized audience, micro influencers have a strong ability to relate to their followers and cultivate a sense of authenticity with their recommendations, from the clothes they wear to the businesses they frequent. Think of your influencer partners as brand ambassadors who act as an extension of your business. You can even collaborate with them to develop content for use on your brand’s social media accounts.
Interested in working with local influencers but not sure where to start? Lytehouse has tools to source the perfect influencers for campaigns big and small, so reach out to us here.