Honoring International Transgender Day of Visibility

Today, March 31st, is International Transgender Day of Visibility. It is a day where we are committed to celebrating the transgender community in a positive and uplifting way while also amplifying transgender voices.

The day was born in 2009 as a reaction to the lack of LGBTQ+ recognition of transgender people. There was frustration that the only well-known transgender-centered day was Transgender Day of Remembrance, which mourned the murders of transgender people. With 2020 being a turbulent and difficult year when it came to violence against transgender people, and the sad reality that 2021 is already proving to be just as difficult with anti-transgender legislation in states across the country, the acknowledgment and recognition of transgender contributions to society, culture, and history is more important than ever before.

International Transgender Day of Visibility is an opportunity to give the long-overdue round-of-applause to transgender influencers, creators, and activists as they tirelessly fight and continue to use their voices and platforms as a vehicle of change and advocacy. Today is a day for all people of all gender identities to take a stance for a brighter future of transgender equality and inclusion.

At Lytehouse, we believe in the transformative power of storytelling. Beyond creating content that asks a consumer to consider buying a new pair of shoes, we know marketing is an integral part of creating connections and making people feel included, represented, and supported. When marketing fails to represent the world as diverse and inclusive of people of all walks of life, including the LGBTQ+ community, it fails to do its job. Days like International Transgender Day of Visibility are important reminders to us all of how important it is to represent transgender people and amplify their voices, not just today but 365 days a year. It’s a day to make your brand’s values known, supporting the transgender community not only through representation and marketing support, but through supporting the organizations that are dedicated to assisting the transgender community.

For more information on International Transgender Day of Visibility and ways to support the transgender community, download our one-sheet below.