Have Influencers Create Your Next Brand Campaign

In a time when media companies of all sizes have had to pare down their productions and adapt to a simpler approach, influencers have been set up for success in our current circumstances. Even before COVID-19, influencers regularly created content within their own homes, often photographing, editing, and curating the content themselves. Now when everything from news organizations to Saturday Night Live to magazines are scrambling to adjust to at-home constraints, influencers are, for the most part, continuing on as normal with their content creation. 

As you continue to plan your brand’s social media calendar, look to influencers who can operate as creative directors and develop beautiful content on behalf of your brand, especially while studios are shut down. 

Find The Right Influencer

Look to influencers who create elevated, high-quality content that matches the look and feel of your brand. The influencers who create strong content for your feed may differ from other influencers you work with where sales conversions are the main goal. When hiring influencers to develop content for use on your brand channels, high-quality photos and videos should be the top priority. Lytehouse can help you find the right Creators to help create campaign imagery on your behalf. Feel free to reach out here.

Collaborate On Creative

Think of your partnered influencer as an expert and be open to collaborating on the creative vision behind photo shoots. As experts, they are likely to bring unique and creative ideas to photo shoot concepts. Work together and be open to new suggestions to create the strongest final result.

Make Usage Rights Clear

In the contracting phase, make the usage rights of all content clear. Detail where and how campaign imagery will be used, and for how long. Even if you are not requiring the influencer to post on their own feed, you will still need to compensate them accordingly depending on how you intend to use the content.