How Socialyte Influencers Are Creating Branded Content While Staying Home
As we continually work to slow the spread of COVID-19, Socialyte influencers have found creative ways to partner with brands and develop inspired content from home. By highlighting timely products and structuring creative briefs around “safe from home” guidelines, branded campaigns have found success during our “new normal”.
Here are a few ways Socialyte influencers and brands partnered together for recent campaigns:
Working From Home with Leo Chan
With a large portion of audiences working from home, find ways to develop related campaigns when applicable. For example, working from home provided the perfect opportunity for Leo Chan and a technology company to share a new computer monitor that could benefit those perfecting their home office setups.
At-Home Activities with Jessica Hall
Jessica Hall found a clever way to tie in a favorite snack to her family’s home activities. She and her family “camped” in their living room, complete with a tent, s’mores, and more. By tying in the brand partner to a timely activity that other parents might try in their own homes, the campaign found a way to be relevant with audiences.
Loungewear with Linc + Canyon
Loungewear is seeing a surge in popularity as a large portion of the country is working from home and spending time indoors. For a recent campaign with a clothing brand, Linc and Canyon shared how they are spending their time during quarantine along with what they are wearing. Especially for fashion brands, it is important to emphasize categories that speak to current consumer trends, like loungewear and basics.
For more tips on developing creative briefs during the coronavirus pandemic, check out our blog post here.