Holiday Content That Works
As we make our way into the heart of the holiday season, you are no doubt also in the midst of contracting and coordinating campaigns. Wondering what makes for a successful holiday campaign?
Here are a few of our favorite 2018 holiday campaigns from Socialyte talent to give you some insight on top-performing holiday content:
Multi-Blogger Programs
Coordinating a multi-blogger campaign is a common strategy, but bringing those influencers together for a single shoot is a great way to increase engagement, making it beneficial for both the brand and the influencers involved, as they can cross-promote each other as well as the featured product.
Aim For Authenticity
When creating branded content, there is a fine balance between showcasing the promoted item and veering too far into the staged photo realm. Candid shots that display the featured product in a natural environment hit that sweet spot. Encourage captions to focus on personal stories and anecdotes to further drive that authentic feeling home.
Think Beyond Just Christmas
Between now and the start of 2020, there are plenty of holidays to celebrate! Thanksgiving, Black Friday, New Year’s Eve, and more are great opportunities to highlight your brand and mix up the content from the typical Christmas-centered fare.
Let Each Influencer’s Creativity Shine
You’ll no doubt have creative guidelines for your campaign, as the number one goal is to let the featured product shine. However, you shouldn’t be afraid to let each influencer create the content that works best for his or her audience.
Even though these three influencers promoted the same product line, each influencer put her own spin on the styling, creative direction, filtering, and so on.
Want to ensure you receive the best influencer content? Read more of our tips for content guidelines here.