During COVID-19, Team Up With Influencers That Give Back

We have all had to adjust our brand messaging and content strategies over recent weeks to account for our new normal of social distancing as the world works together to limit the spread of COVID-19. It’s challenged us all to think on our feet and evolve in the midst of rapidly-changing circumstances, but we at Socialyte are here to guide you through these changing times.

Influencer marketing has found ways to adapt, largely focusing on in-the-moment content that can be shot indoors. We encourage you to continue prioritizing influencer content as marketing strategies weigh heavier and heavier on digital. 

One consideration we highly encourage you to take into account is to partner with influencers who are using this time to support charities and local businesses. This is an important time for influencers to use their voices for good, and by partnering with creators who are helping their local communities, you can also demonstrate that charitable initiatives are at the forefront of your brand’s values. 

We are incredibly proud to see Socialyte influencers step up during these uncertain times and use their voices to support those in need. Here is how our talent are using their influence for good:

Quigley Goode is matching donations to the Los Angeles Food Bank up to $5,000 and encouraging her audience to get involved. She is also donating a percentage of sales from her online course from now until April 1. Sam Hwang is also donating 50% of earnings from her online shop to the LA Food Bank for the next month. Every dollar donated provides food for 4 meals for children, seniors, and families who are in need. 

Christine Kong is supporting small local businesses by shopping online and ordering gift cards for her favorite local businesses. She’ll be highlighting favorite local businesses on her Instagram stories each day. 

Hayet Rida is also supporting small businesses, particularly florists who rely on events for a majority of their incomes. She encourages her audience to send flowers to friends, coworkers, family, or anyone else as a way to support these small business owners. 

Anthony Urbano is donating money to Direct Relief and encouraging his audience to do the same so that medical workers, including his mother, can have the personal protective equipment they need to stay healthy while helping others with COVID-19. Brian Morr is also donating a portion of his recent campaign earnings to Direct Relief.

To celebrate her birthday, Ashlee Rose Hartley donated $278 (.05 cents for every like) to Feeding America. This will provide 2780 meals to communities in need. 

Wendy Nguyen is helping deliver groceries and other necessary supplies to elderly and at-risk citizens in her apartment building and community. 

Catt Sadler has launched #FormalFridays to encourage her audience to have fun and get dressed up as well as give back. For every #FormalFridays post, Catt will donate $10 to Baby 2 Baby, which is working to provide children with meals and essentials while school is out. 

Stella Simona has pledged to donate $5 for every Amarilo and Haati Chai jewelry sale through the end of April to No Kid Hungry, an organization that makes sure kids get the food they need during school closures and all year long.

Coco Bassey has pledged 10% of her April income to the CDC Foundation, which has launched an Emergency Response Fund to provide needed resources and supplies to impacted communities. 

Ali Castillo is supporting St. Mary’s Food Bank, which serves communities in her state of Arizona. 

Eugenie Grey is raising money for the LA Food Bank and The Bowery Mission through her #ApocalypseChallenge. She will donate $1 to those organizations for every post with the hashtag.

Interested in collaborating with these influencers? Contact becca.bahrke@socialyte.com for talent inquiries.